05 September 2008

Hammer Time

Hammer Film Productions is a film production company in the United Kingdom. Founded in 1934, the company is best known for a series of Gothic "Hammer Horror" films produced from the late 1950s until the 1970s. Hammer also produced science fiction, thrillers and comedies — and in later years, television series. Hammer films were cheap to produce but nonetheless appeared lavish, making use of quality British actors and cleverly designed sets. During its most successful years, Hammer dominated the horror film market, enjoying worldwide distribution and considerable financial success. This success was due, in part, to distribution partnerships with major United States studios, such as Warner Brothers.During the late 1960s and 1970s the saturation of the horror market by competitors and the loss of American funding forced changes to the previously lucrative Hammer-formula, with varying degrees of success. The company eventually ceased production in the mid-1980s and has remained in effective hibernation since. In 2000 the studio announced plans to begin making films again after being bought by a consortium including advertising guru and art collector Charles Saatchi, but no films have been produced since. In May 2007 the company behind the movies was sold to a group headed by Big Brother creator John de Mol. At least $50m (£25m) will be spent on new horror films after Hammer Film Productions was sold to Dutch consortium Cyrte Investments. The new owners have also acquired the Hammer group's back catalogue.

- from wikipedia

As anyone who knows me knows, I am a big fan of horror movies, and of Hammer specifically.
Thus, I was happy to hear that they are to be producing new films.

Happy, but tentative... concerned just how their new work would measure up to the wonderful films of old.Having just recently completed watching their new film "Beyond The Rave" (which was being released in 5 minute or so installments twice a week on myspace, check it out - http://www.myspace.com/beyondtherave), I have to admit... I'm quite impressed.
Following similar paths to recent UK Horror films such as Dog Soldiers, Descent, and 28 Days Later, Hammer have brought their own gothic feel into a contemporary world, and done so very well.

Throwing in Sadie Frost, an ex-Eastender, and the always cute Nora-Jane Noone doesn't hurt either.But again, here we come to cartoon, which was really just an excuse to draw the Frankenstein monster, and to recommend you all to check out Beyond the Rave... You'll be glad you did.

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